Hardcover ☆ Breakthrough Advertising PDF/EPUB ↠

Breakthrough Advertising ❰PDF / Epub❯ ☆ Breakthrough Advertising Author Eugene M. Schwartz – Thomashillier.co.uk This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase salesThe reason why is because it deals with This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase salesThe reason why is because it deals with how to channel the forces in the marketplace which control salesPut simply, Gene s book addresses the universal problem of all copywriting How to write a headline and an ad that follows it that will open up a whole new market.


10 thoughts on “Breakthrough Advertising

  1. Pascal Wagner Pascal Wagner says:

    Phenomenal book to break down the elements of copywriting.At first this book will seem overwhelming but theI read it, themy copy improves.I will definitely be rereading this several times over the next year.


  2. Steve Roller Steve Roller says:

    A classic book on copywriting and advertising that I try to re read every year or two This book ishighlighted and underlined than any other book I own.


  3. Peter Peter says:

    I sometimes get stuck when writing anything.I keep this book on top of Webster s English Usage I finally have found a book that lays out the critical tool set useful to the copywriter When I get myself stuck or feel like I am in a corner, I will take a quick flip through this book and suddenly POP the door is open You know what I mean I highly recommend this book.


  4. Todd Brown Todd Brown says:

    One of the best marketing books of all time.


  5. Vassilena Vassilena says:

    A great read for aspiring copywriters.


  6. Martin Hamilton Martin Hamilton says:

    Eugene proves people never change Times may change and technology but the inner soul of humans will not What worked in Caesars time still works today The main thing this book portrayed is how most things are just a recreation of something that has already been created The problems people have with marketing are mainly how to get attention and keep the interest of the reader or viewer Eugene explains how to do this while making your product unique even though your audience is aware it may be Eugene proves people never change Times may change and technology but the inner soul of humans will not What worked in Caesars time still works today The main thing this book portrayed is how most things are just a recreation of something that has already been created The problems people have with marketing are mainly how to get attention and keep the interest of the reader or viewer Eugene explains how to do this while making your product unique even though your audience is aware it may be purchased somewhere else In a world of parity this book shows you how to stand out There is a special formula for obtaining uniqueness Precisely that is what s in this book These principles will hold true forever There s no wonder Breakthrough Advertising sells for such a high price onI would recommend it highly to anyone in sales or anyone in the people business of any kind To be blunt, everyone on the planet needs to read this book It will help you communicate your ideas mucheffectively


  7. Cnd Cnd says:

    Only reason it s 4 5 is because this book is very outdated The concepts are timeless but uses old language examples Luckily human nature has not changed much since the writing I had to translate the knowledge into modern language and have applied the concepts in digital marketing Especially helpful in identifying and breaking down market segments, split testing, and improving copy.


  8. Fabian Fabian says:

    Actually worth the hype and the money I payed 475 for it because this is a book based on reality on experience not to theory or someone who chooses that one example can demonstrate a law This is the best book on advertising I have ever read and one of the best on psychology actually Highly recommend.


  9. Phat Nguyen Phat Nguyen says:

    An amazing book that you need to read at least several times to grasp everything This book is unavailable everywhere, so it s not easily accessible, but once you have it, it will be one of the best investments you ve ever had especially if you re into marketing


  10. Caio Ferreira Caio Ferreira says:

    The best copywriting book I have read It is a must read.


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