Managing Electronic Media: Making, Marketing, and Moving


Managing Electronic Media: Making, Marketing, and Moving Digital Content [Read] ➵ Managing Electronic Media: Making, Marketing, and Moving Digital Content By Joan Van Tassel – Thomashillier.co.uk Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices It goes beyo Managing Electronic Media recognizes the changes in Media: Making, PDF/EPUB è technology in the global marketplace and the impact these innovations have on media organizations and their Managing Electronic PDF/EPUB or integral business practices It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a Electronic Media: Making, Epub Ù converged environment, rather than in separate silos of activity Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution It provides the concepts and vocabulary that managers use to meet the challenges of today s market and to position their organizations to succeed in a relentlessly dynamic business environmentDay in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today s media industries Case studies utilize exercises to promote further understanding of real world situations.


10 thoughts on “Managing Electronic Media: Making, Marketing, and Moving Digital Content

  1. Francoise McKay Francoise McKay says:

    Electronic media content, in various forms, is becoming increasingly important in the world today Whether you are in management, distribution, production or the creative side, Focal Press Managing Electronic Media by Joan Van Tassel Lisa Poe Howfield is well worth the read The text is dense, and is what you would expect from a college textbook Indeed, at the end of each chapter there are exercises and assignments as well as resource rich footnotes for the student or manager who wants to d Electronic media content, in various forms, is becoming increasingly important in the world today Whether you are in management, distribution, production or the creative side, Focal Press Managing Electronic Media by Joan Van Tassel Lisa Poe Howfield is well worth the read The text is dense, and is what you would expect from a college textbook Indeed, at the end of each chapter there are exercises and assignments as well as resource rich footnotes for the student or manager who wants to digin depth of any section.The information is far from dry, it gives recent examples and the numbers cited are current Electronic forms of media is one area of the American economy that is growing, the greater questions come about distribution channels and this book examines them in the kind of detail that readers have come to expect from Focal Press


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