The Discourse of Advertising Interface London England 2ed


The Discourse of Advertising Interface London England 2ed ❰Reading❯ ➷ The Discourse of Advertising Interface London England 2ed Author Guy Cook – Thomashillier.co.uk The Discourse of Advertising explores the language of contemporary advertising Cook argues that advertisements are always in complex interaction with the texts around them with music and pictures and The Discourse of Advertising explores the language of Advertising eBook ☆ of contemporary advertising Cook argues that advertisements are always in complex interaction with the texts around them with music and pictures and with the people who make and experience them This second edition addresses contemporary advertising in the context of current changes in communication Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual New advertisements include those for Barnardos and the Royal Navy The Discourse Kindle - Philips Wonderbra and Wrigleys and the book has also been substantially rewritten This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

  • Paperback
  • 272 pages
  • The Discourse of Advertising Interface London England 2ed
  • Guy Cook
  • English
  • 10 September 2016
  • 9780415234559

About the Author: Guy Cook

Guy Cook is Professor of Language and of Advertising eBook ☆ Education at the Open University UK He was formerly Professor of Applied Linguistics at the University of Reading and head of TESOL at the London University Institute of Education He was co editor of the journal Applied Linguistics He is current Chair of the British Association for Applied Linguistics and an academician o.



1 thoughts on “The Discourse of Advertising Interface London England 2ed

  1. Yivy Yivy says:

    There are many interesting pictures and examples in this book and my professor helped me analyze some of those examples As a beginner in this area I think this book is interesting than other similar articles I have read in the past It is a very solid four star read

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