Experiential Marketing: Consumer Behavior, Customer



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Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es [Ebook] ➯ Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es ➮ Wided Batat – Thomashillier.co.uk Why do some brands make us feel good, while others frustrate us What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and ove Why do some brands make us feel Consumer Behavior, Epub á good, while others frustrate us What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again Is there a framework underlying how past and lived shopping experiences can affect our future experiences, our buying decisions, and our Experiential Marketing: PDF/EPUB or brand loyalty In this exciting new book, Wided Batat introduces readers to the new customer experience framework and the era of the Experiential Marketing Mix She introduces the concept of the Es Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic Etic process a tool that focuses on the consumer as a starting point in marketing strategies By using these, Marketing: Consumer Behavior, ePUB ☆ companies can design suitable, emotional, and profitable customer experiences in a phygital context physical place and digital space including both offline and online digital experiences Batat argues that a traditional product centric should be replaced by the appropriate mix of Es, based upon a consumer experience centric logic Experiential Marketing is a guide to building experiences consumers cannot forget It will be of interest for CEOs, brand managers, marketing and communication professionals, students, and anyone eager to learn about how to design the ultimate customer experience in a new phygital In this book, Professor Batat combines theory and practice and gives readers an overview of the origins and the rise of the customer experience logic, the Es of the new experiential marketing mix, and the challenges for the future.