Shift: The 12 Tactics Real Estate Agents Must Do Now to


10 thoughts on “Shift: The 12 Tactics Real Estate Agents Must Do Now to Win in a Down Market

  1. Julie Julie says:

    Across North America, many real estate agents tout the quality of the information in SHIFT, and for good reason It is within the pages of Keller s book you find his description of what the market shift is and what your personal shift is to react to it Keller outlines the cyclic market shifts and presents the 12 tactics you can use to negotiate your way through the turmoil Keller s thesis is that as real estate agents, it is important to manage your behaviour in the sales trough while waiting Across North America, many real estate agents tout the quality of the information in SHIFT, and for good reason It is within the pages of Keller s book you find his description of what the market shift is and what your personal shift is to react to it Keller outlines the cyclic market shifts and presents the 12 tactics you can use to negotiate your way through the turmoil Keller s thesis is that as real estate agents, it is important to manage your behaviour in the sales trough while waiting for the next peak to occur The result is being able to align your client s and your own economic expectations against the present market volume Keller details the oscillation of inventory between a buyer s and seller s markets and outlines the anatomy of national and local shifts, all the while providing definition of each type of shift.It is the laws of equilibrium in the markets Keller explains and gives the reader the means to react and exploit the shifts, providing agencies with the resilience to withstand the hardships of the market Once described, the 12 tactics are spelled out by Keller, giving you the mental tools you ll need to prepare for shifts What stands out across Keller s 12 tactics is like the shifts in the market, you require shifts in your plan of attack Static use of the tried and true is a recipe for failure It is these tactics that help elevate your sales game and enrich your selling experience This reaction of a Mental Shift to respond to the Market Shift allows agencies to be resolute in a fluctuating market.The use of a Plan B is vital to Keller He dictates not only is a Plan B necessary to have, it is necessary to action What differentiates the success from the failure is the presence of a plan of action that provides you as an agent with a way out of tight market situations, and implementing the plan accurately Keller s tactics are fundamental in getting your Plan B together Plan B will be different for different agents in different markets, times and abilities, and Keller helps define the overall steps for the action plan, allowing you to formulate your own strategy Keller s process outlines how to dowith less resources in a drier market, and let go of your belief of what should be done traditionally.Keller s section on the management and generations of leads is what makes this book, getting you to move past the need to aquire any lead and wait for the appropriate lead Keller challenges you to discard what you have traditionally done and analyze objectively the best means to garner leads within your current economic paradigm Depending upon the gravity of the situation, the plan will probably beoutside the box The section describing how to take lead generation six steps further is one of the most thought provoking sections for people who believe that burying a sign in a yard is what constitutes lead generation The steps that follow are not only logical and have been sitting in front of all of us are inspiring.Keller also provides tips on conversation steerage, using helpful language to close salesconsistently This coupled with managing pricing ahead of the market and pricing persuasion are new items you can add to your sales arsenal Add to this Keller s discussion on time and task management to help you organize your time and workeffectively on what s important Keller also takes time to describe the best ways to time selling and home positioning so the market does not trap the seller underneath the market.Keller s style is conversational in nature, making this an interesting and easy read that you ll find hard to put down His analysis of the market and how to manage it gives both a holistic view of the overall market behaviours as well as a granular look at the day to day processes that can be used to come out on top no matter what the circumstance Upon completion of this book, you ll come to the conclusion that SHIFT means sales


  2. Jonathan Johnson Jonathan Johnson says:

    Another great book by GaryThe Shift is another great book by GaryThe millionaire Real Estate Agent focuses on the big picture of starting in the industry to the steps and processes for netting millions In this book Gary getsgranular and spends a majority of the pages giving advice to make it through a shift, but also to make it though any marketOverall, this is a great book to read, and if the millionaire real estate agent is worth reading once a year, this is worth reading twice a year


  3. Darren Kittleson Darren Kittleson says:

    12 tactics for our new real estate market is great There s no way an agent can t be successful in today s real estate markets if they read and implement the ideas shared in this book.


  4. Daniel Daniel says:

    Fantastic book I thought it would be the right time to read this book I got into Real Estate and this virus hit, it s almost comical if it weren t so tragic Regardless of the time, everyone is subject to a major event that will demand that they shift, to survive Shift or die, are the options when embarking in Real Estate and in life With so many things out of our control, adapting is something that is in our hands Anyone looking for some ways to change their approach, particularly in Rea Fantastic book I thought it would be the right time to read this book I got into Real Estate and this virus hit, it s almost comical if it weren t so tragic Regardless of the time, everyone is subject to a major event that will demand that they shift, to survive Shift or die, are the options when embarking in Real Estate and in life With so many things out of our control, adapting is something that is in our hands Anyone looking for some ways to change their approach, particularly in Real Estate, this is a must read As a new agent, this book gave me a plan and things I have to have in order so that I can withstand a crisis A big take away for me was, that the first thing to shift has to be spending Or else you ll bleed out before the market turns again It s a game of surviving the initial impact and gearing up for when the market turns around, and the market always turns around I encourage anyone in any area of business to read this book It is a book for Real Estate agents and brokers, but the lessons can be applied to any other line of work It is when things are down that you can actually show your worth


  5. John Blackman John Blackman says:

    Shift is a great playbook for what a real estate agent needs to do during a shift in the market I suspect at this time a lot of agents are going back to read this one given where this pandemic may take us The advice really should apply to agents just about all of the time, maybe aside from moving to a REO, forclosure market which is certainly cyclical.If I were to take One Thing Thanks Gary from this book, it would simply be to double down on what you should already be doing There will be Shift is a great playbook for what a real estate agent needs to do during a shift in the market I suspect at this time a lot of agents are going back to read this one given where this pandemic may take us The advice really should apply to agents just about all of the time, maybe aside from moving to a REO, forclosure market which is certainly cyclical.If I were to take One Thing Thanks Gary from this book, it would simply be to double down on what you should already be doing There will be less volume in the market so you are going to have to work twice as hard That is going to weed out a lot of weaker agents When the market shifts again, those who are used to working at 2X speed will find themselves with a lotbusiness as they grab market share doing what needs to be done in a thin market This is where the real players are made The world isn t ending It s just changing, and we re all going to have to step up


  6. Chris Linehan Chris Linehan says:

    Shift was a pretty good read I d be lying if I said there wasn t anything great in it I d also be lying if I said I liked it as much as Millionaire Real Estate Agent I m not sure if there s somethingstep by step out there or not, but the practical wisdom in this book is to pare down expenses How do you cut below zero The book felt overly aspirational Could be the malaise I dunno.


  7. David Anusontarangkul David Anusontarangkul says:

    Very thorough book about closing deals I like the idea of anticipating problems that will occur in each step and to keep in contact with the client after contract and before closing Having the agent talk to the lender of the buyer to confirm funds is also a good idea.


  8. Meredith Meredith says:

    Always good to keep your head in the game Some good advice for navigating the shifts in real estate and how to stay on top of client s needs We are currently in a seller s market, so much of this does not apply atm But, I still found some great pieces here in any market.


  9. Melissa Melissa says:

    My friend Andrew Gave me this book because our team talks about it all the time It was pretty insightful for how to keep calm, when the market starts to shift, and how to coach our clients at that time.


  10. Christopher Goins Christopher Goins says:

    I don t see any reason to not give it 5 stars Covers the basics for any agent looking to thrive in a down market If anything, it could have usedpersonal stories I have Gary Keller s Your First Home in mind , but even the little snippets you get in here are enough.


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Shift: The 12 Tactics Real Estate Agents Must Do Now to Win in a Down Market [Read] ➲ Shift: The 12 Tactics Real Estate Agents Must Do Now to Win in a Down Market By Gary Keller – Thomashillier.co.uk NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BUSINESS BESTSELLER USA TODAY MONEY BESTSELLER Tough times make or break people My friend Gary teaches you how to make the tragic into magic Read reap fro 12 Tactics ePUB ✓ NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BUSINESS BESTSELLER USA TODAY MONEY BESTSELLER Tough times make or break people My friend Gary teaches you how Shift: The ePUB ½ to make the tragic into magic read reap from this great book Mark Victor Hansen, Co creator,New York Times best selling series Chicken Soup for the The 12 Tactics Kindle Ò Soul Co author, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash Author, Richest Kids in America Real estate buyers and sellers have to SHIFT their mindset to new and creative strategies in this challenging real estate market This book shows them excellent ways to survive and thrive Robert Allen, author of the New York Times bestsellers Nothing Down, Creating Wealth, Multiple Streams of Income and The One Minute Millionaire Change happens It s natural It s ever present It s reoccurring So when markets shift you need to as well No one explains this better in the real estate industry than my good friend Gary Keller and his team of talented co authors Their latest book, SHIFT, is perfect for all real estate professionals It captures the very essence of a shifting housing market and what Realtors need to do to thrive therein SHIFT will help you alter your focus and your actions to ensure that you get your head back in the game and increase your market share, irrespective of strong or weak market conditions It s a great book read it today Stefan Swanepoel, author of Swanepoel TRENDS Report, Need help weathering the storm in today s real estate market If so, reach for Gary Keller s new book, Shift it s the lifesaver you need today to thrive tomorrow Shift is rich in easy to understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today s very challenging and shifted real estate market Bernice Ross, Inman News The Millionaire Real Estate Series More than ,, copies sold SHIFTS happenMarkets shift, and you can too Sometimes you ll shift in response to a falling market, and other times you ll shift to take your business to the next level Both can transform your business and your life You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition The tactics that jump start your business in tough times will power it forward in good times No matter the market shift SHIFT explores twelve proven strategies for achieving success in any real estate market, including Master the Market of the Moment Short Sales, Foreclosures, and REOs Create Urgency Overcoming Buyer Reluctance Re Margin Your Business Expense Management Find the Motivated Lead Generation Expand the Options Creative Financing.

    Free Unlimited eBook Victor Hansen, Co creator,New York Times best selling series Chicken Soup for the The 12 Tactics Kindle Ò Soul Co author, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash Author, Richest Kids in America Real estate buyers and sellers have to SHIFT their mindset to new and creative strategies in this challenging real estate market This book shows them excellent ways to survive and thrive Robert Allen, author of the New York Times bestsellers Nothing Down, Creating Wealth, Multiple Streams of Income and The One Minute Millionaire Change happens It s natural It s ever present It s reoccurring So when markets shift you need to as well No one explains this better in the real estate industry than my good friend Gary Keller and his team of talented co authors Their latest book, SHIFT, is perfect for all real estate professionals It captures the very essence of a shifting housing market and what Realtors need to do to thrive therein SHIFT will help you alter your focus and your actions to ensure that you get your head back in the game and increase your market share, irrespective of strong or weak market conditions It s a great book read it today Stefan Swanepoel, author of Swanepoel TRENDS Report, Need help weathering the storm in today s real estate market If so, reach for Gary Keller s new book, Shift it s the lifesaver you need today to thrive tomorrow Shift is rich in easy to understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today s very challenging and shifted real estate market Bernice Ross, Inman News The Millionaire Real Estate Series More than ,, copies sold SHIFTS happenMarkets shift, and you can too Sometimes you ll shift in response to a falling market, and other times you ll shift to take your business to the next level Both can transform your business and your life You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition The tactics that jump start your business in tough times will power it forward in good times No matter the market shift SHIFT explores twelve proven strategies for achieving success in any real estate market, including Master the Market of the Moment Short Sales, Foreclosures, and REOs Create Urgency Overcoming Buyer Reluctance Re Margin Your Business Expense Management Find the Motivated Lead Generation Expand the Options Creative Financing."/>
  • Paperback
  • 200 pages
  • Shift: The 12 Tactics Real Estate Agents Must Do Now to Win in a Down Market
  • Gary Keller
  • 24 May 2018
  • 0071605266

About the Author: Gary Keller

12 Tactics ePUB ✓ Professionally, Gary s ONE Thing is teaching He excelled as a real estate salesperson by teaching clients how to make great buying and selling decisions Shift: The ePUB ½ As a real estate sales manager, he recruited agents through training and helped them build careers the same way As co founder and chairman of the The 12 Tactics Kindle Ò board, he built Keller Williams Realty International from a single office in Austin, Texas, to one of the largest real estate companies in the world by using his skills as a teacher, trainer, and coach Gary defines leadership as teaching people how to think the way they need to think so they can do what they need to do when they need to do it, so they can get what they want when they want it An Ernst Young Entrepreneur of the Year and finalist for Inc Magazine s Entrepreneur of the Year, Gary is recognized as one of the most influential leaders in the real estate industry He has also helped many small business owners and entrepreneurs find success through his bestselling books The Millionaire Real Estate Agent, The Millionaire Real Estate Investor, and SHIFT How Top Real Estate Agents Tackle Tough Times A book, after all, is just another way to teach, but one with an infinitely large classroom As a business coach and national trainer, Gary has helped countless others realize extraordinary results by focusing on their ONE ThingUnsurprising to those who know him, Gary s single greatest achievement is the life he s built with his wife, Mary, and their son, John.