Understanding Media: The Extensions of Man eBook ↠


Understanding Media: The Extensions of Man ❮EPUB❯ ✽ Understanding Media: The Extensions of Man ✸ Author Marshall McLuhan – Thomashillier.co.uk Algunas de las expresiones creadas hace unos años por Marshall McLuhan como “aldea global” o “el medio es el mensaje” han pasado ya a formar parte de nuestro vocabulario habitual Y del mismo Algunas de las expresiones creadas hace unos The Extensions PDF Ç años por Marshall McLuhan como “aldea global” o “el medio es el mensaje” han pasado ya a formar parte de nuestro vocabulario habitual Y del mismo Understanding Media: PDF or modo sus teorías siguen desafiando nuestra sensibilidad y nuestros supuestos acerca de cómo y ué comunicamos Lo ue mucha gente no sabe sin embargo es ue todo ello partió del libro ue el lector Media: The Extensions PDF/EPUB À tiene en sus manos un clásico de la comunicación de masas ue hoy en día en un nuevo contexto pide ya una nueva definición Precisamente este es el objetivo de esta cuidada reedición no sólo aprovechar el notable resurgimiento del interés por la obra de McLuhan para relacionarla con los últimos avances en el citado campo de la televisión por cable a los últimos inventos en el campo de la telefonía pasando por el desarrollo de nuevas ecologías de la información y la aparición de revistas especializadas sino volver a evaluar el texto a la luz de los cambios tecnológicos políticos y sociales ue se han producido en los albores del siglo XXI lo ue ueda perfectamente reflejado en la nueva introducción de Lewis H Lapham.

  • Paperback
  • 416 pages
  • Understanding Media: The Extensions of Man
  • Marshall McLuhan
  • Spanish
  • 09 March 2016

About the Author: Marshall McLuhan

Herbert Marshall McLuhan CC was a Canadian The Extensions PDF Ç educator philosopher and scholar — a professor of English literature a literary critic and a communications theorist McLuhan's work is viewed as one of the cornerstones Understanding Media: PDF or of the study of media theory McLuhan is known for coining the expressions the medium is the message and the global village.



10 thoughts on “Understanding Media: The Extensions of Man

  1. Joshua Joshua says:

    This was a frustrating read Lots of intriguing ideas but presented with vague language and very little supporting evidence Sometimes while reading it I was unsure if I was reading the profound thoughts of a genius that was above my comprehension the ramblings of a mad man or just the drivel of a hack who thought he was a lot clever than he actually wasThe scholarship in this book is embarrassingly sloppy At times he makes big claims with absolutely no evidence to support them When he does offer evidence it is often anecdotal with no reference to anything concrete He'll write something like a study was conducted in Canada a few years back in which X happened and then use that as solid proof that X is universal Come one man Where's the citation? You expect me to believe the outrageous claims you're making with no proof? I felt like I was reading cult literature at times What's some of his claims without a good understanding of the context can be taken as uite racistI read one defense of his lack of evidence which argued that he came from the humanist tradition he was an English professor which does not rely on the scientific methods of hypothesis and experimentation etc That's a terrible excuse If you're going to start spouting off about cognitive science and social psychology you better bring some hard evidence to support your claims or no one will take you seriouslyI really want to give this book a higher rating because some of his ideas are very interesting and sound plausible and I do think I have learned to look at media and world history in a new way But I could not in good faith recommend this book to a friend unless they were hardcore about media studies I could possibly forgive the lack of evidence and recommend it to someone with a caveat regarding such but his terrible prose is perhaps an even bigger hurdle to get over than his credibility He presents his ideas in metaphors but because of the nature of his topics sometimes it's difficult to be sure if he is being literal or metaphorical This may be cute to some but it is embarrassingly bad for a scientific text Further many of his theories are contradictory which makes it even difficult to understand or take seriouslyI wish someone would go through this book pluck the interesting and plausible ideas from it and present them in a clear way that exposes the contradictions and areas that reuire research for support because there is a lot of good food for thought in the pages of this book Unfortunately I don't think those morsels are worth the effort of reading this book

  2. michael michael says:

    McLuhan is a nut 50% of what he says is completely unintelligible bollocks 20% of it is kind of interesting throw away and the other 30% is the most forward thinking genius that has yet to be realized it's kind of like he was looking into the future through fogged lensescouldn't uite make everything out but a good enough ideas

  3. kaelan kaelan says:

    Although it's now hard to fathom Marshall McLuhan was once ranked amongst the world's top intellectuals Inspiring reverence and ire in eual measure he guided the ignorant masses—like a tweed attired Moses—into the nascent era of mass communication Indeed his star shone so bright that he even advised Pierre Elliott Trudeau in matters of media But as the 70's drew to a close McLuhan's celebrity waned as dramatically as it had risen These days he is perhaps best known as the originator of phrases like the medium is the message and the global village as well as for his brief cameo in Annie Hall Understanding Media which was first published in 1964 constitutes the most representative expression of McLuhan's ideas It also explains his present day neglect Without a doubt the book's thesis—thatthe mass media of today are decentralizing modern living turning the globe into a village and catapulting twentieth century man back to the life of the tribe—would have resonated with a post Second World War public one uestioning the civility of Western civilization However looking back at McLuhan's theory from a 21st century vantage point several significant defects become apparentFirst Understanding Media reads like a manifesto than a scholarly exposition McLuhan makes grand assertions but rarely argues for them Even disappointing he consistently disparages rival views but fails to offer any concrete refutations But methodological unsoundness notwithstanding many of McLuhan's predictions have simply failed to come true—eg automobiles aren't obsolete learning as opposed to teaching isn't a job and television hasn't fostered viewer participationSecond much of McLuhan's influence has been founded upon faulty readings of his work Take for instance the phrase the medium is the message Ostensibly this should be synonymous with something like the form of a communication is its content Not so As McLuhan aficionado Mark Federman explains the words medium and message are here being used in a highly idiosyncratic way See McLuhan takes medium to encompass any extension of ourselves from television and comic strips to cities and roads In other words a medium is any technology that affects how we interact with the world And with comparable obscurity Understanding Media defines message as the change of scale or pace or patternThus we can rephrase the medium is the message as follows Technologies are the rate at which they alter our interactions with the world Or to borrow Federman's own translationWe can know the nature and characteristics of anything we conceive or create medium by virtue of the changes—often unnoticed and non obvious changes—that they effect messageIs this claim true? False? Trivial? Nonsensical? Honestly I don't really care But in any case McLuhan's transitory fame surely didn't hinge upon any such interpretationIn addition to its obscurity and lack of argumentation Understanding Media also suffers from surprisingly bad writing I was expecting some kind of proto Baudrillardian prose poetry which would have suited the book's themes of instantaneous information and mass communication But lamentably McLuhan's style is clunky repetitive and incredibly dry Emphatically not recommended

  4. E. G. E. G. says:

    Part I Introduction The Medium is the Message Media Hot and Cold Reversal of the Overheated Medium The Gadget Lover Narcissus as Narcosis Hybrid Energy Les Liaisons Dangereuses Media as Translators Challenge and Collapse the Nemesis of CreativityPart II The Spoken Word Flower of Evil? The Written Word an Eye for an Ear Roads and Paper Routes Number Profile of the Crowd Clothing Our Extended Skin Housing New Look and New Outlook Money the Poor Man's Credit Card Clocks the Scent of Time The Print How to Dig it Comics Mad Vestibule to TV The Printed Word Architect of Nationalism Wheel Bicycle and Airplane The Photograph the Brothel without Walls Press Government by News Leak Motorcar the Mechanical Bride Ads Keeping Upset with the Joneses Games the Extensions of Man Telegraph the Social Hormone The Typewriter into the Age of the Iron Whim The Telephone Sounding Brass or Tinkling Symbol? The Phonograph the Toy that Shrank the National Chest Movies the Reel World Radio the Tribal Drum Television the Timid Giant Weapons War of the Icons Automation Learning a Living

  5. Matt Matt says:

    Marshall McLuhan has suffered the fate of many uotable philosophers and critics – like Nietzsche's pronouncement that “God is dead” McLuhan's statement that “the medium is the message” has been tossed around by a populace that often fail to appreciate its full complexity Having now read through the entirety of Understanding Media it is clear that although McLuhan often takes his pronouncements to unnecessary extreme he is eually often incredibly insightful offering up a revolutionary way to analyze the effects of technologymedia on culture and over is occasionally stunningly prescient McLuhan's central argument is that the function of media is an acceleration – in particular an acceleration of a specific bodily sense function the telephone as an extensionacceleration of speech the phonograph as an extensionacceleration of the ear etc Yet the increased speed and reach of these particular media radically reorganize human interaction and communication and therefore society at large The first section of Understanding Media is spent presenting this overall idea – the second half of the book analyzes a multitude of case studies of media formsI find McLuhan's ultimate message that we have utterly failed to understand the way in which media have effected our lives strongly resonates and unfortunately seems to have changed little in the 40 yeas since Understanding Media was written Much of what he predicted about the emergence of electronic media has come to pass for example the collapse of the physical newspaper with the advent of near instantaneous news – although the Internet wasn't even a concept when Understanding Media was written although not all McLuhan also predicted that the instantaneous transmission of information would break the American reliance on the automobile which unfortunately has not come to pass In fact the changes in media are happening at a greater pace now than ever before – yet our ignorance about how media is reshaping social interaction remains as strong as everMcLuhan's greatest weakness is his tendency to make huge proclamations without providing adeuate evidence Sometimes he presents strong anthropological sociological or literary evidence to back up his claims but not always – sometimes the reader is left somewhat adrift trying to process the veracity of some bold pronouncement This is an important failure for a piece of cultural criticism but the strength of McLuhan's ideas make Understanding Media an important read nonetheless

  6. Andrew Andrew says:

    The problem with so much au courant media theory is that it a goes out of date real fast and b is freuently falsified within ten years McLuhan sometimes hits the mark becoming an early predictor of among other things the Internet but also totally fails at predicting the future the other half of the timeSome of his observations are uite astute Other observations seem like meaningless foundationless claims Yes there were vast cultural shifts with the arrival of the printing press in the West But the whole concept of hot versus cool media is suspicious as are some of his inferences à la FreudHowever he's so damned bright that I was still wowed It's a thick book and jam packed with original ideas I don't especially care that a significant amount seems suspicious There's still real gold to be found here McLuhan was to media studies as Freud was to psychology Eliade to comparative religion or Durkheim to sociology a thinker who while flawed revolutionized a discipline and for that alone is respectable

  7. Bucket Bucket says:

    McLuhan wrote this in the 1960s to describe the state of media which was then beginning to take on its still rapidly evolving electronic form He coins now well known phrases like the medium is the message and global village He was also the one who first said that if archeologists looked at our society a thousand years from now they would find that our advertising is what says the most about our values and beliefsI was alternately fascinated and sceptical as I read this book Much of it is fantastic well researched in depth and brilliant For example all of McLuhan's descriptions of how literacy creates very much simpler kinds of people than those that develop in the complex web of ordinary tribal and oral societies He also says that language does for intelligence what the wheel does for the feet and the body It enables them to move from thing to thing with greater ease and speed and ever less involvement Language extends and amplifies man but it also divides his faculties His collective consciousness or intuitive awareness is diminished by this technical extension of consciousness that is speech McLuhan describes in depth how mechanization taught us to think in very linear terms and to see life as a series of causes and effects As the electronic world began to take over in the 50s and 60s McLuhan predicted many of the ways it would change us now in 2012 we are tied to our various screens we deal with constant media fallout and we expect things to be instant which has ended our reliance on lineality and allowed us to greatly expand our knowledge and collective awareness Other parts of the book however are dated or confusing and the book as a whole is a little bit repetitive There were also plenty of parts of this that were completely over my head I very much enjoyed McLuhan's multi disciplined approach to his subject He freely uotes Shakespeare and James Joyce along with the academics and philosophers I expected A few other uotations that I want to hold onto The instant character of electric information movement does not enlarge but involves the family of man in the cohesive state of village living Words are a kind of information retrieval that can range over the total environment and experience at high speed What we have today instead of a social consciousness electrically ordered however is a private subconsciousness or individual 'point of view' rigorously imposed by older mechanical technology This is a perfectly natural result of 'culture lag' or conflict in a world suspended between two technologies Just as we now try to control atom bomb fallout so we will one day try to control media falloutThemes media mass media history literature philosophy globalization technology tribalism neuroscience linealitycausation vs instantconcurrent

  8. Meike Meike says:

    Chapters The Medium Is the Message Media Hot and ColdSome Notes Media as extensions of the human bodymind Media come in pairs one containing the other thus the medium is the message; Exceptions Speech and electric light Media are agents of change re experienceinteractionuse of the senses A new medium does not replace an old one Cool media Low definition high participation; Hot media High definition low participation Nervous system protects from new media environment by blocking perception Narcissus narcosis

  9. Harperac Harperac says:

    Much has been said about Marshall McLuhan and usually so extreme that it's hard to know what to think On the one hand he is apparently the father of the internet age incomparably cooler than your average intellectual the inventor of the very language and frame of reference we now use; on the other hand he is complete nonsense was too popular for all the wrong reasons and didn't do his fact checking The vociferous loathing for him that sprang up immediately in the Sixties is kind of hard to understand The only way I myself can make any sense of it is that they wanted to shoot the messenger ie that the forces of TV were undoing the literate world and nobody committed to that world wanted to be told that literacy was just a phase I'm reading a book of essays by Iris Murdoch and in between her discussions of Kant and Sartre she has some space to cast aspersions on McLuhanWell here is the most lucid thing I've read on McLuhan can't help but agree with the author that McLuhan was a big picture thinker who gave us a language and a way of thinking that we badly needed but most of whose actual practical pointers are misleading Thus he is a great conceptualizer not a great scientistHowever as a conceptualizer he does not proceed on the lines of logical analysis He doesn't have premises and conclusions he has strings of aphorisms and metaphors that are only fancifully connected to logic or the observable world As he himself says than once Hume already proved that linear succession does not prove causation and what we need is a non linear way of thinking Perhaps his disdain for logic is what Iris Murdoch found objectionable in himWell non linear non logical thinking seems to ground him suare in something else literary thinking He was originally an English professor of course before inventing his own department Communications so that should not be so surprising Yet it seems like it is Nothing that I've read on him takes him as anything but a muddied up philosopher of culture rather than a literary critic of media or even a poet of mediaAnd that's why contra the above article I think McLuhan is very much worth reading because he is the great poet of media He has provided a literary framework for us to deal with media and that is than merely being a founder of discursivity because it is a claim for the lasting value of his writing As an example let me uote a bit and any short uotation will be unindicative of the whole because his best essays here move so wildly from paragraph to paragraph that I'm often at a loss to explain what jump has been made Anyway here's the uote from the opening chapter The Medium is the MessageJust before an airplane breaks the sound barrier sound waves become visible on the wings of the plane The sudden visibility of sound just as sound ends is an apt instance of that great pattern of being that reveals new and opposite forms just as the earlier forms reach their peak performance Mechanization was never so vividly fragmented or seuential as in the birth of the movies the moment that translated us beyond mechanism into the world of growth and organic interrelation The movie by sheer speeding up the mechanical carried us from the world of seuence and connections into the world of creative configuration and structure The message of the movie medium is that of transition from lineal connections to configurations It is the transition that produced the now uite correct observation If it works it's obsolete When electric speed further takes over from mechanical movie seuences then the lines of force in structures and in media become loud and clear We return to the inclusive form of the iconNow perhaps it's easier to see what I meant In a sense isn't this just like a poem where the transformation of sound into sight deeply synaesthetic is made a metaphor for all transformations within that great pattern of being? And then on to the metaphor of film and resolving in that iconic image of the icon In a literary sense it doesn't matter if it's true or not; it's beautiful and convincing This is why I find it so hard to understand where the line exactly is drawn between a conceptual thinker and a poet If there is oneNow Understanding Media itself is happily divided into two parts the prose poetry conceptual parts which are amazing and blew my mind and the tedious and erroneous attempts to apply these concepts to actual media in the second part All one needs of Understanding Media are the seven interrelated essays which make up part one If the intrepid reader would like to journey into part two I recommend the chapters on clocks cars and the four chapter suite that runs from the telegraph to the phonograph The problem with most of these parts is that not only are they tediously written but they are so obviously wrong Consider this terrible paragraph from the chapter on Wheel Bicycle and AirplaneHumpty Dumpty is the familiar example of the clown unsuccessfully imitating the acrobat Just because all the King's horses and all the King's men couldn't put Humpty Dumpty together again it doesn't follow that electromagnetic automation couldn't have put Humpty Dumpty back together The integral and unified egg had no business sitting on a wall anyway Walls are made of uniformly fragmented bricks that arise with specialisms and bureaucracies They are the deadly enemies of the integral beings like eggs Humpty Dumpty met the challenge of the wall with a spectacular collapseHere McLuhan is obviously playing with us Nevertheless if his ideas were essentially coherent or even appealing in a literary way this passage would come off as witty; instead McLuhan appears unintentionally funny because he is explaining a ridiculous idea in a jokey way Well if that last uote didn't scare you off I fully recommend reading part I of the book because as I and the writer from the New Atlantis have testified it has laid down the conceptual and discursive foundations for our multi media world It may have sufficed for the 19th century to have a specialist language for every medium but in the 21st century we are simply all of us too involved with too many kinds of media even just on the internet to get away with not understanding how all these forms relate to each other and how the use of some forms over others has conseuences

  10. LunaBel LunaBel says:

    An original book certainly Useful academically especially to make sense of those little details you don't seem able to fit anywhere Pretty heavy to follow at times but deff worth reading and rereading when needed

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